This makes it easier to collect information that supports a theory or cause. Keeping the research tight in this manner leaves a smaller gap for anyone who might question the validity of the study later. The Advantage of a Small Data Set When a small data set is sufficient, primary data is quicker for a researcher to analyze.
It does take longer to collect, though. The time-saving advantage begins when it's time to analyze, sort and compile the primary data into a report. This makes it ideal for a small-scale study or pilot survey.
The Cost Disadvantage of Primary Data It costs more to collect primary data than it does to collect secondary data. This is because primary data is often published in journals and magazines that are accessible for free online. Collecting primary data involves more man-hours and is more labor intensive than collecting secondary data.
It can also take longer to sift through primary data when looking for inconsistencies and potential errors in the research or findings. If people know they're being watched, that also creates a problem with results because they act differently when being observed.
The Disadvantage of Bias and Dishonesty When surveys, interviews, questionnaires and focus groups are used to collect information, there are potential problems with bias and dishonesty.
The bias can come from the researcher or the people being questioned. If the people being questioned feel the questions are too invasive, they might also choose to not answer, or to answer dishonestly in order to end the interview and protect their privacy. Also, even on a written survey, people may prefer to answer in ways that make themselves look better.
In focus groups, the results can be skewed by one or two group members with strong personalities. The Disadvantage of Being First Being the first to study and report on a topic can be perilous for a researcher. This is because there's no backup for comparison if the results are skewed, incorrect or merely questioned as to their accuracy.
This increases the importance of making sure the data collected is accurate and that the collection methods are well-planned. Below are a few advantages of primary research. Quick Answer Some advantages associated with primary research include efficient spending for information, greater control and the fact that this type of research is specific and the information is exclusive.
Full Answer Primary research is basically research that a person or organization carries out on its own. Specific data - this form of research enables the individual or organization to get specific feedback regarding pertinent issues affecting them. Since the information is specific to issues, effective solutions can easily be formulated within a short period of time.
Exclusivity of information - primary research ensures that the researcher has exclusive details about the findings of the survey, interview or observation. This can help the research come up with strategies that will make it possible to have an edge over competitors. Greater control - since the individual or organization is responsible for planning and paying for the research, they are able to have greater control over what is researched.
They pick areas of interest and control the timelines. Efficient spending - instead of paying for information that may be irrelevant, a researcher is able to budget for specific details only.
Primary research is the process of gathering new information about a certain phenomenon in society. Expenses of primary research include the cost of stationery, printing materials, transport, accommodation and compensating research assistants.
Compared to secondary research, primary data may be very expensive since there is a great deal of marketer involvement and the expense in preparing and carrying out research can be high. Time Consuming. To be done correctly primary data collection requires the development and execution of a research plan.
Disadvantages of Primary Market Research 1) High Cost. Collecting data using primary research is a costly proposition as marketer has to be involved throughout and has to design everything. Disadvantages of Primary Market Research 1) High Cost. Collecting data using primary research is a costly proposition as marketer has to be involved throughout and has to design everything. 2) Time Consuming.
Primary Research Advantages & Disadvantages ADVANTAGES Specific Information Enables the researcher to collect specific information that person wants or needs; therefore collected information addresses concerns specific to persons own situation. Greater Control The researcher has higher control on. Primary market research (as opposed to secondary research) offers the benefit of direct contact, through a survey or interview, with certain marke ts and/or customer groups. This type of research can be tailored to meet the needs of an organization and provide specific and detailed information.