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What is Cluster Sampling?

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## Cluster Sampling: Advantages and Disadvantages

❶Sometimes researchers are interested in understanding more about the specific sub-groups within populations, such as different ethnic groups or age groups In stratified random sampling, researchers select groups or 'strata' and randomly choose participants from within those groups This method ensures the sample contains enough people from each group that the researchers are interested in, which allows researchers to study differences within and between those group Geographic cluster sampling:
## When to Use Cluster Sampling

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People are randomly chosen from a population Each person in the population has the same chance of being chosen If the sample is large enough, you can be confident that there is a good chance the rest of the population will behave in the same way Stratified random sampling: Sometimes researchers are interested in understanding more about the specific sub-groups within populations, such as different ethnic groups or age groups In stratified random sampling, researchers select groups or 'strata' and randomly choose participants from within those groups This method ensures the sample contains enough people from each group that the researchers are interested in, which allows researchers to study differences within and between those group Geographic cluster sampling: If a population is spread across a large geographical area, like a large city or country, it might be easier to use cluster sampling than to sample from the whole population The population is divided into areas called clusters, and researchers randomly select which clusters to include in the study Everyone in each cluster is asked to take part in the research, so the sample represents the diversity of different people within the each area Cluster sampling is a quicker and easier way to get a representative sample, but there is a higher chance of error than with probability sampling Panel sampling: Panel sampling involves randomly choosing a group of people to be part of a panel that takes part in a study several times over a period of time For example, in a longitudinal survey, the same panel of people might be surveyed repeatedly over time Panel samples allows researchers to study changes within the population as well as changes in individual people, however they can be vulnerable to attrition if people leave the study before it is finished Cohort sampling: Cohort sampling involves recruiting from a group or 'cohort' of people who share a specific event, such as the year they were born Both cohort sampling and panel sampling are used to study changes over time, but they are not exactly the same While studies that use panel sampling follow the same groups of individuals, studies that use cohort sampling follow a cohort, but not necessarily the same individuals every time Quota sampling: This is a non-random form of sampling and is often used when there is little time to recruit people for a study.

First researchers identify important characteristics that they want their sample to contain Then researchers set out to recruit certain numbers of participants with these characteristics. These numbers are their 'quota' for each characteristic.

This may mean that researchers will send out more study invitations to some groups than others, if numbers of people with that characteristic are low i. As the sample is not randomly selected the researchers could introduce selection bias into their choices e. It covers everyone in the population at the same time and asks the same core questions. They tend be carried out regularly, for example the UK national census is carried out every 10 years.

First, the researcher selects groups or clusters, and then from each cluster, the researcher selects the individual subjects by either simple random or systematic random sampling. The researcher can even opt to include the entire cluster and not just a subset from it. The most common cluster used in research is a geographical cluster. For example, a researcher wants to survey academic performance of high school students in Spain. The important thing to remember about this sampling technique is to give all the clusters equal chances of being selected.

Recall the example given above; one-stage cluster sample occurs when the researcher includes all the high school students from all the randomly selected clusters as sample. From the same example above, two-stage cluster sample is obtained when the researcher only selects a number of students from each cluster by using simple or systematic random sampling.

The main difference between cluster sampling and stratified sampling lies with the inclusion of the cluster or strata. In stratified random sampling, all the strata of the population is sampled while in cluster sampling , the researcher only randomly selects a number of clusters from the collection of clusters of the entire population. Therefore, only a number of clusters are sampled, all the other clusters are left unrepresented.

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Cluster sampling involves identification of cluster of participants representing the population and their inclusion in the sample group. This is a popular method in conducting marketing researches. The main aim of cluster sampling can be specified as cost reduction and increasing the levels of .

In stratified random sampling, all the strata of the population is sampled while in cluster sampling, the researcher only randomly selects a number of clusters from the collection of clusters of the entire population. Therefore, only a number of clusters are sampled, all .

Cluster sampling refers to a sampling method that has the following properties. The population is divided into N groups, called clusters. The researcher randomly selects n clusters to include in the sample. The number of observations within each cluster M i is known. Cluster sampling is the sampling method where different groups within a population are used as a sample. This is different from stratified sampling in that you will use the entire group, or cluster, as a sample rather than a randomly selected member of all groups.

Cluster sampling is a sampling technique that divides the main population into various sections (clusters). In this sampling technique, analysis is carried out on a sample which consists of multiple sample parameters such as demographics, habits, background – or any other population attribute. Hi, I submitted my research proposal, and reviewers requested me to consider design effect for my sample size. Mine is a social science research with PPS cluster sampling as sampling method.