Lack of control over data quality Saunders, Government and other official institutions are often a guarantee of quality data, but it is not always the case. For this reason, quality issues must be verify as outlined in this post. The good research guide: Research methods in business studies: The work is great, and thanks for the information. Send me advantages and disadvantages of secondary data.
The objective is not specific for our proposal or anything else. You are commenting using your WordPress. You are commenting using your Twitter account. You are commenting using your Facebook account. Notify me of new comments via email. Notify me of new posts via email. Skip to content Advantages 1. Any other advantage or disadvantage up? Would you like to add something else? Related articles What is secondary data and where is located?
Example of explanatory research by mean secondary data How to now if a research study is valid Reference list Denscombe, M. More disadvantages Like Like. Even Than Tht Like Like. However, this is not the case when it comes to data collected by others. Consequently, the quality of secondary research should be scrutinized closely since the origins of the information may be questionable. Organizations relying on secondary data as an important component in their decision-making e.
Unfortunately, the marketer may be disappointed to discover that the way the research divides age groups e. Because of this difference the results may not be useful. That is, the marketer may not receive a satisfactory amount of information for what is spent.
This often occurs when a small portion of a study is disclosed, often for free, but the full report, which is often expensive, is needed to gain the full value of the study. Caution must be exercised in relying on secondary data that may have been collected well in the past. Some sources of data charge money in order to give access to their information, so an organization needs to evaluate this cost with the cost of collecting data by themselves primary market research.
Usually time and cost required to collect secondary data is less than efforts required to collect primary data. Data is available freely or at far lesser cost through secondary sources. Data collected by governments and other institutes is usually very extensive and covers a large spectrum of issues. An organization can filter that data and consider only parts which they are targeting. Data collected from secondary sources gives an idea to organization about effectiveness of primary research.
From secondary data one can form hypothesis and can evaluate the cost and efforts required to conduct own surveys. One can also note down issues, which are not covered from secondary research and, need to be addressed through primary research. Secondary Researcher needs to understand various parameters and assumptions that primary research had taken while collected information.
While secondary research is often valuable, it also has drawbacks that include: Quality of Researcher. As we will discuss, research conducted using primary methods are largely controlled by the marketer. However, this is not the case when it .
Advantages of Secondary Market Research 1) Time and Cost effective: Usually time and cost required to collect secondary data is less than efforts required to collect primary data. Data is available freely or at far lesser cost through secondary sources.
Use a mix of primary and secondary research to leverage the broadest possible perspective. Types of Primary Research. Primary research refers to any kind of firsthand information gathering. It includes asking the opinions of current customers either formally through email or written surveys or informally through conversations at the checkout . In conclusion, the use of secondary research offers many significant advantages to the researcher. It is important for the researcher to identify, reduce, and manage the disadvantages that are accompanied by the use of secondary research.
Secondary research offers several advantages for research gathering including: Ease of Access Before the internet era, accessing good secondary data required marketers to visit libraries or wait until a report was shipped by mail. 25 thoughts on “Advantages and disadvantages of secondary data collection nowadays” Sharif says: February 17, at pm The work is great, and thanks for the information. Send me advantages and disadvantages of secondary data. Like Like. Anonymous says 1 the secondary research is fundamentally design for a purpose .